What should be included in a contingency plan to effectively manage unexpected roadblocks during influencer campaigns?
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When managing unexpected roadblocks during influencer campaigns, your contingency plan should include:
1. Clear Communication Protocol: Ensure there’s a clear communication plan between your brand and the influencer. This will streamline any necessary alterations in the campaign’s execution.
2. Alternative Influencers: Have a list of alternate influencers who align with your brand and could step in if needed.
3. Flexible Timeline: Unexpected delays may occur. It’s important to have room for adjustments within the campaign schedule.
4. Risk Monitoring and Mitigation Plan: Identify potential risks and have mitigation strategies in place. This could be handling negative reactions to the campaign or addressing possible technical difficulties.
5. Performance Monitoring: With a platform like Flinque, brands can actively monitor the performance of the campaign and take remedial action if any issues appear. It offers audience analytics and performance tracking features that enable data-backed decision-making.
6. Legal Back-up Plan: Your contracts should include clauses for non-performance, late delivery, or breach of agreement to protect your brand legally.
7. Crisis Management Plan: Plan for potential crises that could affect the campaign such as the influencer being involved in a scandal. You should have steps in place to withdraw, pause, or pivot the campaign.
Overall, the effectiveness of dealing with such events depends on thorough planning, risk identification, and swift, clear communication. Tools like Flinque can be immensely helpful to manage, track, and adjust your campaigns in real-time. They provide you with the knowledge and analytics to pivot when required, ensuring a successful influencer campaign despite roadblocks.