When creating a shortlist of influencers to collaborate with, there are several strategies you can employ to prioritize the right ones that will be effective for your campaign objectives. These include:

1. Audience Alignment: Check if the influencer’s audience aligns with your target group. Tools like Flinque can help you analyze influencer audiences, providing demographic information such as age, location, gender, interests among other crucial data.

2. Content Relevance: Always ensure the influencer’s content matches your brand values, image, and the message you want to convey. Authentic and relevant collaborations often yield better results.

3. Engagement Rates: Don’t merely focus on follower size. Engagement metrics such as likes, shares, comments, and views indicate how interactive an influencer’s audience is, hinting at the kind of response your collaboration could get.

4. Past Work and Performance: Review their past collaborations or sponsored content and assess its success in reaching the campaign’s objectives.

5. Authenticity: Check for a genuine connection between the influencer and their audience. Authentic influencers tend to have more influence over their audience’s perceptions and decisions.

Influencer marketing platforms like Flinque are useful in this process as they provide all the required analytics in an easy to navigate interface, along with additional tools for content tracking and campaign workflows. However, choosing a platform depends on the specific needs and objectives of your team.

Just remember, when assessing influencers, it’s a blend of art and science, taking into account both quantifiable metrics and more qualitative assessment of the influencer’s content, tone, and style, as well as the potential fit with your brand.