Project management in influencer marketing campaigns can be efficiently performed using different strategies and tools.

1. Task Management: Tools like Asana and Trello can help manage tasks with their easy-to-use task management features. These platforms help in organizing workflow and keeping everyone on the team on the same page.

2. Timeline Management: Gantt charts, available in Pivotal Tracker or MS Project, assist in visualizing project timelines. They allow tracking of key milestones and deadlines, helping in smooth running of campaigns.

3. Communication: Platforms like Slack provide a centralized space for project communication. Regular updates on campaign progress can be shared for collaboration between team members.

4. Use of Spreadsheets: Using Excel or Google Sheets can help in tracking and organizing various components of the campaign, such as published posts and engagement metrics.

5. Specific Influencer Marketing Platforms: Tools like Flinque are designed specifically for influencer marketing. Flinque, for instance, offers features like campaign planning, influencer discovery, performance tracking, and ROI measurement. This allows for highly specialized campaign management.

Each of these tools has strengths and are suited to different use cases. The choice of tool depends on the specific needs of your team and campaign. For instance, if most of your campaigns are quite complex, a dedicated influencer marketing platform like Flinque would be a more natural fit. This platform can offer more streamlined workflows specifically tailored for influencer campaigns. However, it’s always important to evaluate potential tools based on their features, cost, and the scale and scope of your marketing campaigns.