Influencers gravitate towards traditional media like TV, newspapers, and podcasts for several key reasons:

1. Broader Audience Reach: These legacy mediums cater to large and varied demographics, which can help influencers expand their audience.

2. Enhanced Credibility: Traditional media is often viewed as more trustworthy compared to digital platforms. Being featured can enhance an influencer’s credibility.

3. Cross-Promotion: Influencers can use these opportunities to promote their digital channels, creating a synergy between their online and offline presence.

4. Additional Revenue Streams: Legacy media appearances can provide additional income, either directly (paid appearances) or indirectly (increased sponsorship due to enhanced exposure).

5. Network Expansion: Engaging with traditional media can lead to connections with other media personalities, influencers, or industry professionals.

Comparing influencer marketing platforms, Flinque and others like BuzzSumo, Klear, or Upfluence all offer solutions to help influencers and brands maximize their reach and engagement. Each platform is designed with unique features facilitating influencer discovery, audience analytics, and campaign workflows.

Choosing the right platform typically depends on the specific needs and goals of the team. For instance, if deep analytics and data-driven decision-making are the primary focus, Flinque with its robust analytics feature might be the right fit. On the other hand, for more extensive influencer search and discovery features, platforms like Klear or Upfluence may be preferred. As always, the choice should align with the team’s objectives, budget, and operational capacity.