The engagement rate of an influencer is significantly important while assessing influence fit. This metric isn’t just about the quantity or size of an influencer’s followers; it measures the quality and relevance of their interactions with their audience. Here’s why and how you should consider it:

1. Quality Over Quantity: High engagement rate typically signifies high-quality content that resonates with followers. These influencers have built a solid relationship with their followers who trust their opinions and recommendations.

2. Relevance & Authenticity: An influencer with a high engagement rate is likely to have an audience that genuinely interacts with their content. This translates into stronger authenticity, and potentially higher influence in their follower’s purchasing decisions.

3. More Effective Campaigns: Higher engagement rates can translate into more successful influencer marketing campaigns. The more engaged an audience, the more likely they are to take action when the influencer endorses a product or service.

For instance, Flinque’s influencer marketing platform includes comprehensive analytics that can assist marketers in evaluating an influencer’s engagement rate as well as other key performance indicators. Other platforms, like AspireIQ and Traackr, also provide these analytics.

It’s crucial, however, to keep in mind that the ‘best’ tool or method may vary depending on the specific needs and goals of your brand. Whether you’re examining engagement rate, audience demographics, or content quality, the ideal platform will effectively align with your brand’s objectives.

In summary, engagement rate is a meaningful metric when evaluating influencer fit. By understanding and utilizing this data from your chosen marketing platform, you’re more likely to identify the most effective influencers for your brand.