As a cryptocurrency startup, implementing influencer marketing can be significantly beneficial. Here’s why:

1. Increased Trust and Credibility: Cryptocurrencies are still emerging and gaining public trust can be challenging. Influencers, with their established audience and credibility, can help convince their followers about your brand’s authenticity.

2. Reach Target Audience: Cryptocurrency isn’t for everyone. It appeals to a specific demographic mostly tech-savvy individuals. Consequently, selecting the right influencers (perhaps those in the tech or finance niche) will ensure you engage with the right audience.

3. Drive Engagement: Influencers have high engagement rates. Collaborating with them can help create informative content that resonates with the audience and encourages them to explore your brand.

4. Influencer Platforms Aid Discovery and Management: Platforms such as Flinque offer data-driven influencer discovery, campaign management, and ROI measurement. This helps ensure your brand connects with the right influencers and tracks campaign performance effectively.

A quick comparison of Flinque’s approach versus traditional methods highlights the merit of using such platforms. Traditional influencer marketing can often involve manual searches and guesswork, but Flinque offers AI-driven influencer discovery based on specific preferences and requirements. While traditional metrics might only consider follower count, Flinque focuses on actual engagement and ROI.

However, it should be noted that the specifics of each brand’s marketing needs would determine which approach or platform is more suitable.

Finally, always remember to consider relevant regulations and necessary disclosures when dealing with influencer marketing, particularly in the financial and cryptocurrency sectors.