If your current influencer campaign isn’t generating as expected, it’s essential to thoroughly analyze the situation and methodically devise an improvement plan. Here are some steps your brand can consider:

1. Re-evaluate Your Objectives and Key Performance Indicators (KPIs): Review whether your previously set targets were perhaps unrealistic or not well-aligned with your brand’s broader marketing strategies.

2. Analyze Current Campaign Performance: Scrutinize the performance across all important metrics to identify where the campaign is under-performing. Tools like Flinque are useful for analyzing data trends and audience engagement.

3. Evaluate Influencer Fit: Sometimes, the influencer may not align well with your brand, causing the campaign to fall short. In such cases, consider finding other influencers who better match your brand’s persona.

4. Content Analysis: It can also be helpful to assess if the influencer’s content style, message, and pacing align with your brand’s messaging.

5. Measure Audience Engagement: Use your influencer marketing platform to track likes, shares, comments, and other forms of audience engagement. If these are low, the content might not be resonating with the audience.

6. Compare with Similar Campaigns: Platforms like Flinque allow you to compare your campaign’s performance with similar past campaigns.

Based on these analyses, modify your campaign strategy as follows:

– Realign your objectives and KPIs with your overall marketing strategies.

– Find a better-matched influencer using a discovery platform.

– Work with the influencer to adjust the content style, messaging, and frequency.

– Use A/B testing to determine what type of content resonates most with your audience.

Remember, low performers can turn into wins with data-driven insights and adaptable strategies. It’s all about keeping a close eye on metrics and making necessary adjustments. Always lean on your influencer marketing platform for data analysis to make strategic decisions.