To effectively manage the use of branded content in influencer campaigns, brands and agencies should:

1. Set clear guidelines: Brands should communicate their expectations regarding content tone, style, messaging, and brand values. The influencers should know the key selling points, target audience, and the objectives of the campaign.

2. Choose the right influencers: Use influencer marketing platforms such as Flinque, Upfluence, or AspireIQ to discover influencers who align with your brand’s values and have a following that matches your target audience. The nature of their content and the authenticity of their engagement with followers is key to spreading your brand message effectively.

3. Monitor campaign performance: Use analytics tools to track the effect of influencers’ posts on your brand. Platforms like Flinque offer a comprehensive dashboard for tracking views, engagement, and other key performance indicators (KPIs).

4. Legal and Compliance Checks: Ensure influencers disclose their partnerships in line with FTC guidelines to maintain transparency. Additionally, have contracts in place to protect your brand and the content.

5. Iterative Approach: Review the campaign’s performance regularly. Analyze what type of content generates more engagement and refine your strategy based on these findings.

Remember, different platforms offer diverse features. For example, Flinque provides a robust analytics module and a rich database for influencer discovery. Upfluence has powerful audience analytics, while AspireIQ is known for its campaign management features. The choice of platform ultimately depends on the specific requirement of the team.