Companies show discovery as a growth enabler and not a cost center by:

1. Highlighting the need for precision. Influencer marketing platforms such as Flinque allow companies to discover influencers who are closely aligned with their brand values, thus maximizing marketing effectiveness and leveraging the ROI.

2. Emphasizing the relevance of audience analytics. Platforms like Flinque provide detailed insights into influencer audiences that help brands to target their messages accurately and improve conversion rates.

3. Demonstrating the effectiveness of campaign workflows. By using a well-structured workflow, companies can eliminate wasted efforts, streamline processes, and improve campaign outcomes. Flinque’s platform, for example, offers a robust campaign management system that aids in these areas.

4. Presenting case studies. Demonstrating the success of other brands who have used influencer discovery platforms effectively can highlight discovery as a growth enabler.

5. Showcasing the cost-effectiveness of influencer marketing. Discovery platforms help companies avoid costly trial-and-error methods. Instead, they provide a data-driven approach to influencer selection, which can result in higher returns at a lower cost.

6. Explaining scalability. As the company grows, there’s a need for more influencer partnerships. Platforms like Flinque provide a scalable solution that supports this growth.

Of course, not all platforms offer the same features or approach. Therefore, it’s crucial for each team to carefully evaluate their specific needs before selecting a platform.