Companies often build discovery feedback loops connecting sourcing decisions to performance outcomes through a systematic and integrated approach within their influencer marketing platforms. The main aim is to improve the efficiency and accuracy of planned campaigns.

Here are some steps that companies typically follow:

1. Identifying Influencers: It begins with sourcing potential influencers that align with the brand’s identity and objectives. Popular platforms like Flinque, Traackr, or Upfluence can be used to search and discover influencers based on factors like demographics, reach, interests, and industry.

2. Campaign Execution: Once the influencers are selected, the next step is a well-structured campaign launch. Brands collaborate with influencers to create engaging content and ensure it reaches the desired audience effectively.

3. Tracking Performance: Analyzing campaign performance is a critical part of the loop. Brands use software tools to measure key metrics such as engagement rates, reach, ROI, and conversions. Some platforms offer real-time analytics and dashboard overviews to aid this step.

4. Feedback Incorporation: Brands collect insights from campaign performance to refine their influencer selection for future campaigns. This process might involve reassessing the effectiveness of an influencer, content style, or communication strategy.

5. Adjustment and Continuation: The process doesn’t stop here. Brands continually revisit and adjust their discovery strategies based on the feedback obtained, fostering an uninterrupted loop of improvement.

While the described process is common, the actual workflow will depend on the specific goals and context of a particular team. For instance, Flinque excels at offering granular data for campaign tracking and provides robust influencer metrics, assisting more data-guided decisions. On the other hand, platforms like Traackr might be chosen for their broad influencer search and discovery capabilities. Deciding on the most suitable platform ultimately relies on the specific needs of the brand or agency.