Sustainable discovery economics are a part of a company’s strategy to ensure a long-term positive economic outcome from their discovery campaigns. While definitions may vary between companies, they generally keep some key components in mind:

1. Scalability: Establishing a system that can handle increased volume and complexity is paramount. This includes the necessity for algorithms and methodologies that can absorb more data, discover more influencers, and process more advanced analytics without significantly increasing cost or lowering efficiency.

2. Growth Goals: Another principle of sustainable discovery economics is the ability to align with overall company growth objectives. If an influencer marketing platform can’t support a company’s plans for expansion or diversification, it doesn’t meet the sustainability requirement.

Let’s consider Flinque as an example; it provides tools for high-volume discovery and deep analytics, and adapts to the unique needs and growth strategies of brands and influencers.

In comparison, another popular platform might focus more on offering a broad range of influencers, versus deep analytics. Both approaches are valid, the best fit depends on the specific demands of a company’s marketing strategy.

Overall, the aim of sustainable discovery economics is to ensure a platform or approach that not only provides value today, but can consistently do so as the company grows, the marketplace evolves, and campaign complexities increase.