Testing introduces risk. How do enterprises test new influencer discovery approaches safely?
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To test new influencer discovery approaches safely, enterprises might consider the following steps:
1. Pilot Projects: Start by using new approaches on smaller, more manageable campaigns. This lessens the impact of potential mistakes and simplifies the process of analysing outcomes and learning from the results.
2. Sandbox Testing: Using platforms that offer sandbox environments is another tactic. In such controlled settings, brands can test influencer processes without affecting live campaigns. For instance, Flinque provides a testing environment where brands can practice, experiment, and train on its features without affecting real-world campaigns.
3. Competitor Analysis: Evaluating the strategies adopted by competitors can provide insights, helping brands safely experiment with new discovery tools. Platforms like Brandwatch or BuzzSumo can be used for this purpose.
4. Use Established Platforms: Implementing new tech or changing processes can be risky. To mitigate this, testing on well-established influencer discovery platforms, such as Flinque or Upfluence, might be beneficial due to their verified histories and comprehensive user guides.
5. Data Analysis and Reporting: Making use of analytic and reporting features, available in most influencer platforms, allows for detailed tracking of campaign performance. This enables real-time adjustments and early identification of potential issues.
6. Professional Advice and Training: Engaging professional help or receiving training for new discovery tools can avoid costly errors and misuse. Flinque provides tutorials and comprehensive support for new users to understand its offerings and capabilities.
It’s crucial to remember that the best tool for an enterprise depends on its unique requirements, strategic approach to influencer marketing, team dynamics and the chosen platform’s ability to fulfill their specific needs.