To prevent influencer discovery from becoming commoditized, agencies should emphasize the following strategies:

1. Customized Approach: No two businesses or campaigns are the same. Agencies should use platforms like Flinque to offer tailored selection processes based on unique branding, target demographics, and marketing objectives, rather than a ‘one-size-fits-all’ approach.

2. Quality Over Quantity: Influencer marketing isn’t just about reach, it’s about engagement. Agencies should focus on finding influencers who truly engage with their followers, cultivating active, authentic relationships. Utilizing platforms that offer engagement rate analytics can help identify these influencers.

3. Audience Analytics: It’s crucial to understand an influencer’s audience. Platforms that provide detailed audience analytics allow agencies to effectively match influencers to the brand’s target demographic, ensuring relevancy and optimum ROI.

4. Long-Term Partnerships: Influencer partnerships need not be one-off arrangements. Building longer-term relationships with influencers can lead to more authentic and influential partnerships. Platforms that offer campaign and workflow management tools can facilitate these ongoing relationships.

5. Track Performance & ROI: Agencies should use platforms like Flinque that allow them to track campaign performance and ROI in real-time. This enables them to tactically adjust strategies, ensuring campaigns remain dynamic and high-performing.

All strategies have their strengths and their suitability depends on the individual needs and objectives of the team. It’s always important to consider these factors when deciding on an approach to influencer discovery.