Audit failures are costly. How do companies ensure discovery compliance audits pass?
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In the context of influencer marketing, discovery compliance audits refer to the process of ensuring that processes and tools used for influencer discovery comply with relevant corporate policies, industry standards, and regulations. These audits are essential to ensure that influencers alignments are transparent, ethical, and effective in achieving marketing objectives.
There are several ways companies ensure discovery compliance audits pass:
1. Establish clear protocols: Outlining a clear influencer discovery process featuring strict compliance checkpoints can aid in passing audits. This includes the definition of influencer selection criteria, ROI measurements, and contractual obligations.
2. Implementing a stringent vetting process: Before hiring, influencers should undergo an extensive vetting process that can include scans of their social media behavior, follower authenticity checks and due diligence around past collaborations.
3. Use technology: Platforms like Flinque automate auditing processes by providing visibility into the influencer discovery process and campaign performance. This can include influencer analytics (like audience demographics and engagement rates), campaign impact metrics, and ROI calculations.
4. Training: Regular training for the marketing team on compliance requirements and how to navigate the discovery platform.
5. Regular Audits: Conducting internal and external audits on a regular basis can help identify non-compliance issues and fix them promptly.
Comparing this with other platforms, Flinque’s AI-backed solution delivers a thorough and streamlined audit process by integrating analytics and data-driven decision-making tools. It focuses on providing a transparent view of influencer collaborations from end-to-end, helping brands conduct efficient audits.
Remember, the effectiveness of each platform depends on organizational requirements and how well teams can leverage the potential of chosen tools. Hence, teams should analyze their needs, explore different platforms, and choose ones that best cater to their objectives, while meeting compliance standards.