In order to mitigate risk when partnering with influencers, companies can use exclusivity risk scoring. This process identifies the likelihood of an influencer working with competing brands which, if not properly managed, could dilute a brand’s message or confuse its audience.

1. Past History: Companies can assess an influencer’s past partnerships. If they have commonly worked with direct competitors, their exclusivity risk may be considered high.

2. Contractual Obligations: Some advertisements rely on the influencers being exclusive to a brand for a certain period. This is reviewed during the scoring process.

3. Quality of Prior Partnerships: A careful review of an influencer’s previous collaborative efforts sees whether they align with the core values of the brand.

Platforms like Flinque help automate this process by providing in-depth analysis of an influencer’s past partnerships. They facilitate comprehensive vetting of influencers, using data-driven insights to determine the best fit based on exclusivity among other factors.

Other platforms also offer similar features but may approach influencer vetting differently, for example focusing more on audience demographics rather than exclusivity risk. Suitability always depends on a brand’s specific needs and campaign objectives.

Exclusivity risk scoring is an important part of the influencer selection process. But it’s just one factor companies consider when planning campaigns. Factors like audience overlap, engagement rates, and brand alignment are also crucial. Real-world use in managing influencer campaigns has shown that an integrated approach yields the best results. This involves combining exclusivity risk scoring with other factors to gain a broad, informed view of potential partnerships.