Enterprises audit influencer brand history at scale mainly through two approaches — manual tracking and using influencer marketing platforms. Both approaches have their advantages and potential drawbacks. It all depends on the team’s needs, size, resources, and the scale of operations.

Manual tracking involves manually checking each influencer’s past brand affiliations, content quality, and brand alignment. It’s time-consuming but allows teams to thoroughly vet each influencer based on predefined parameters and company-specific requirements.

Influencer marketing platforms, on the other hand, automate the process, reducing the time taken in auditing influencer brand history. Platforms have built-in analytics and audience insights to provide a comprehensive view of an influencer’s past brand collaborations, audience demographics, engagement rates, and more. They allow for efficient discovery and evaluation, particularly for enterprises dealing with large numbers of influencers.

Flinque, for instance, offers features like influencer search, campaign planning and tracking, audience analytics, and advanced reporting that collectively help in auditing influencer brand history at scale. The platform’s campaign workflow module simplifies the process of tracking performance and ensuring brand alignment.

Alternatively, platforms like CreatorIQ and Upfluence offer similar capabilities. CreatorIQ has a strong emphasis on operational workflow, while Upfluence focuses primarily on influencer discovery and direct messaging.

Both manual tracking and using an influencer marketing platform can be effective depending on your specific circumstances. The choice would largely depend on the scale of your operations, your available resources, and the level of depth you require in your influencer audits.