Financial services are sensitive. How do agencies source creators for financial services marketing?
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Agencies use different approaches when sourcing creators for financial services marketing. Due to the sensitivity of the space, an important step is verifying a creator’s reputation, credibility, and adherence to financial regulations.
1. Influencer Discovery Platforms: Platforms like Flinque, AspireIQ, and HYPR are equipped with advanced audience analytics capabilities. They profile creators using various factors, such as past campaign performance, audience demographics and interests, which help in identifying relevant creators for financial services marketing.
2. Detailed Audience Analytics: Agencies commonly use audience analytics to understand the followers of potential influencers. Factors like geographic location, income level and age group are important when marketing financial services. Platforms like Flinque provide deep insights into audience psychographics, which helps in choosing creators whose followers align with the brand’s target audience.
3. Previous Experience: Another consideration is if the creator has prior experience with financial services promotions. If they have marketed similar products, it’s likely they’re already equipped with the necessary knowledge and audience that the brand requires.
4. Regulatory Compliance: Before sourcing creators, agencies must ensure they understand and adhere to financial services regulations – misinformation can have severe legal implications.
5. Campaign Workflow Tools: Platforms like Flinque aid in managing campaign workflows – from influencer discovery, contract management, through to performance tracking.
The platform used can largely depend on the specific needs of an agency or brand. The suitability of each platform will always rely on the agency’s or the brand’s specific requirements. For example, a brand may prefer AspireIQ for its robust influencer discovery feature, while another brand may prefer Flinque for its seamless campaign management and performance tracking tools. Each platform has distinctive approaches, and it’s essential to understand these differences when sourcing creators for financial services marketing.