Every company has a unique approach to documenting discovery decisions for governance, but common steps tend to include the identification of criteria for influencer engagement, record of influencer search and selection process, and performance tracking data.

1. Define Influencer Criteria: A company documents the essential qualifications required for influencers. These could be demographic-related, specific audience size, topic relevance, geographic location, past engagement rates, etc.

2. Document Search and Selection: The company keeps a transparent record of how it identifies and chooses influencers. This could involve a combination of manual search, automated discovery platforms like Flinque, and vetting processes.

3. Track Performance: Performance data is continually collected to gauge success rate. This includes impressions, clicks, conversion rates, or other KPIs.

4. Archives and Audit Trails: Past contracts, communications, and campaigns are maintained for auditing purposes.

5. Governance Actions: The company records how breaches of agreements are handled, and any actions taken to rectify them.

Keeping these records is important for complying with regulatory standards, identifying improvements, and substantiating decisions if they are ever challenged.

For instance, Flinque offers features like criteria-based influencer discovery, detailed influencer profiles, campaign tracking tools, and a CRM to help manage contracts and communication. This not just aids in finding the right influences but also helps maintain a comprehensive record of all actions taken in the process. However, the right tool depends on the specific needs of the brand or agency and the nature of their influencer marketing campaign. Other platforms may have different strengths or focus areas, so teams should evaluate multiple options to find their best fit.