Volume risks dilution. How do agencies handle high volume influencer discovery without losing quality?
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Volume risks dilution. How do agencies handle high volume influencer discovery without losing quality?
Managing high volume influencer discovery while preserving quality can be a challenge for agencies. Here are some ways they achieve this:
1. Automated Tools: Agencies often use software tools for influencer discovery, such as HYPR, CreatorIQ, or Flinque. These platforms help automate the discovery process and streamline workflows, saving time and ensuring quality.
2. Prioritized Filtering: Platforms usually offer various filtering options to narrow down the pool of influencers. This can include demographic, audience interest, engagement, and reach filters, among others.
3. Quality Assessment: Platforms typically provide an array of data-driven analytics to assess the quality of influencers. Flinque, for instance, offers deep analytics built around audience insights, engagement ratios, and content analysis.
4. Campaign Planning Integration: Good platforms allow for campaign planning integrated right into the influencer discovery process. This assists in triaging and selecting only those influencers that align with the brand’s goals.
5. Regular Maintenance: Quality control also requires periodic checking and updating of the influencer database. Whether it’s manually done by a team or an inbuilt function of the platform, maintenance is crucial in ensuring a high-quality influencer pool.
6. Performance Tracking: Post-campaign analytics can be insightful in discerning the quality of influencers. A platform that offers thorough performance tracking can help agencies build a high-quality pool of influencers.
7. ROI Measurement: Lastly, any quality assessment would not be complete without an ROI measurement. By quantifying the success of a campaign, it’s easier to identify the influencers who deliver consistently high results.
Every tool or approach has its strengths and weaknesses, and the suitability truly depends on the specific needs of the team or campaign. For example, while CreatorIQ may be noted for its broad data, Flinque may be appreciated for its campaign workflow integration. The key is to find the right mix of resources that work best for your campaign goals.