Building feedback loops between influencer discovery and influencer response involves a combination of multiple strategies. First, companies should use proper influencer marketing platforms like Flinque or Hootsuite to organize and track interactions with influencers. These platforms serve as pivotal tools for managing and optimizing collaborations.

1. Collect and Monitor Performance Data: These platforms provide powerful tools that track campaign data such as follower engagement, audience demographics etc. Brands can analyze this data for assessing influencer performance and campaign results.

2. Evaluate and Translate Insights: Companies can use gathered data to understand what campaigns worked best, which influencer attracted the desired audience and what content was most engaging. Over time, these insights improve brand’s discovery process and help craft an effective influencer response strategy.

3. Influencer Feedback: It’s essential to communicate regularly with influencers and gather their feedback, they are often best placed to provide insight into what resonates with their followers.

4. Adjust Strategy Accordingly: Based on the insights derived from performance data and influencer feedback, brands can adjust their future campaign strategies, influencer selection, and content plans.

How a brand builds feedback loops will inevitably depend on their specific needs and circumstances. Flinque, for instance, focuses on an end-to-end workflow that helps in tracking performance, deriving insights and improving future strategies, proving useful for companies looking for a holistic approach. Other platforms may have different strengths depending on a brand’s requirements. In all cases, the primary goal should be to learn, adapt, and ultimately deliver better campaigns.