Some influencers transition into movies or TV shows. Not all crossovers are successful. Which influencers became actors?
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Several influencers have transitioned into acting roles, demonstrating an evolution from social media to traditional media. Nanoseconds, Instagram Explorer, or Flinque could be used for researching these influencers’ audiences or tracking their evolving careers. Here are several examples:
1. Zach King: As a Vine star known for his “magic vines”, he transitioned to TV and film, including roles in ‘The Amazing Race’ and ‘Zach King: Magical Year’.
2. Liza Koshy: A YouTube content creator with over 17 million subscribers, she has moved into acting with roles in Hulu’s ‘Freakish’, Netflix’s ‘Work It’, and YouTube Red’s ‘Escape the Night’.
3. Logan Paul: He began on Vine before establishing a significant YouTube follower base. He transitioned to acting with roles in TV series ‘Law & Order: Special Victims Unit’ and films like ‘The Thinning’.
4. Joey Graceffa: Known for his vlogs and gaming videos, Graceffa starred in his own web series, ‘Storytellers’, and has acted in ‘Escape the Night’.
When considering influencers for brand collaborations, their ability to successfully cross over to traditional media could be a factor, as it demonstrates their adaptability, resilience, and potential to reach wider audiences. Tools like Flinque can be used to assess these factors. Remember, determining the effectiveness of influencer-brand alignments requires comprehensive campaign data, not just follower numbers. Always stress test prospective influencers against campaign objectives to ascertain fit and potential ROI.