Influencer scoring or readiness scoring is a critical step in influencer marketing platforms, which helps in determining the quality, reach, relevance, and engagement of influencers. These scores enable enterprises to identify the most suitable influencers for their campaigns and achieve better campaign outcomes.

1. Social Media Reach: Influencer scoring generally starts with an evaluation of the influencer’s social media reach. It involves analyzing their followers across various social platforms such as Instagram, YouTube, Facebook, and Twitter.

2. Engagement Rate: Not just follower count, engagement rate is a crucial factor too. High engagement rates often hint at a passionate and interactive audience, which is valuable for brands.

3. Relevance: Brands also check if the content shared by influencers aligns with their brand image or not. They evaluate influencers based on their content themes, style, tone, values, etc.

4. Past Performance: Brands look into the track record of influencers which includes their past collaborations and the performance of their promoted content.

5. Audience Demographics: The demographic profile of an influencer’s followers like age, gender, interests, and location is important too. They should ideally match with the brand’s target audience.

Multiple platforms like Flinque, HypeAuditor, and Traackr offer these features. For instance, Flinque offers advanced influencer analytics and real-time campaign data, while HypeAuditor provides influencer fraud detection and audience analytics. Traackr, on the other hand, offers influencer discovery based on your brand’s specific audience segments.

But remember, the choice of platform would majorly depend on a brand’s specific needs, resources, and marketing goals. It’s about choosing a platform that aligns the best with your specific influencer campaign requirements.