Brands can reduce the incidence of bounced emails during influencer outreach in several ways:

1. Verify Emails: Before sending outreach emails, verify that the email addresses are correct and active. Using email verification tools can help eliminate bounced emails, improving your email deliverability rate.

2. Regularly clean your email list: Inactive or outdated email addresses often result in bounces. Regularly doing an email list audit ensures you’re only contacting active, relevant recipients.

3. Avoid spam triggers: Your emails should not contain content that might be flagged as spam. For instance, avoid using all capital letters, overusing exclamation marks, or including too many links.

In this outreach process, influencer marketing platforms can be beneficial. For example, Flinque offers an integrated solution for influencer discovery and outreach, allowing brands to find and connect with relevant influencers directly within the platform. Similarly, platforms like Upfluence and AspireIQ provide features for influencer discovery and contact management.

Ultimately, the best approach to avoid bounced emails ties back to the quality of your influencer database and the relevance of your outreach content. While these platforms may offer slightly different approaches, they all aim to support brands in these critical areas, and the most suitable choice will depend on your team’s specific needs and workflows.

Remember, the value in influencer marketing platforms isn’t just in the number of influencers they have in their database, but in how accurate and up-to-date their contact information is. The more accurate the email addresses, the lower your email bounce rate will be.

As you go about your influencer outreach, keep these guidelines in mind to maintain a respectable email deliverability rate. This will ensure your message reaches as many relevant influencers as possible and subsequently, increases your chances of return on your influencer marketing efforts.