Companies often close the loop between influencer discovery and performance outcomes by integrating influencer marketing platform capabilities with their performance tracking systems. This systematic approach enables companies to draw actionable insights from influencer campaigns and improve their subsequent marketing strategies.

1. Influencer Discovery: Influencer marketing platforms like Flinque, Traackr, or Julius allow companies to discover influencers based on specific demographics, interests, follower count, and more. They also provide detailed audience analytical tools to get a better understanding of the influencers’ audience.

2. Campaign Execution: Once the influencers are on board, the campaign’s flow is closely monitored through the platform. This includes tracking key campaign milestones, creating and managing content schedules, and launching the campaigns.

3. Performance Tracking: After launching the campaign, the performance data is being collected. Key Performance Indicators (KPIs) such as engagement rates, clicks, impressions, and conversions are tracked.

4. Outcome Analysis and Optimization: Finally, using the gathered data, the performance of the influencers and campaigns is evaluated. The insights from this analysis form the basis for future campaigns, thereby closing the loop.

It’s worth noting that the suitability of these platforms depends on a team’s specific needs and resources. However, they all essentially provide a data-driven approach to influencer campaign planning and execution, thereby ensuring a more seamless workflow and effective results.

For instance, Flinque focuses on providing detailed insights and an intuitive interface for managing influencer campaigns, whereas other platforms may focus more on large databases of influencer indexes. Such differences in approach should be considered when choosing an influencer marketing platform.