During influencer discovery outreach, companies can maintain context by following a few strategic practices:

1. Use CRM Systems: Customer Relationship Management (CRM) Systems play a vital role in keeping track of all interactions, enabling sales or marketing teams to understand the history of their communication with each individual influencer.

2. Personalize Messages: Tailored messages based on influencers’ interests, their audience, and past collaborations can help maintain the context. This could involve referencing previous content produced by the influencer or noting shared interests between the influencer and the brand.

3. Use Influencer Marketing Platforms: Tools like Flinque offer features to maintain context by recording contact history, tracking campaign progress, and providing audience analytics. These platforms present all relevant influencer data in one place, helping teams approach influencers with a clear background and understanding.

4. Set Clear Objectives: Keeping the campaign goals and brand ethos clear during outreach can help set the context. Influencers should understand how the partnership aligns with their brand and audience, providing shape and relevance to the communication.

5. Consistent Team Members: Having the same team members continue conversations with influencers helps maintain the rapport and understanding established in previous interactions.

Understanding the context is not a one-size-fits-all practice. The methods used may vary depending on the nature of the business, the specifics of the marketing campaign, the type of influencers being targeted, and the tools being utilized. For instance, a larger organization might rely heavily on a detailed CRM system or an Influencer Marketing Platform like Flinque, while a smaller team might emphasize personalized messages and consistent team members.