Companies prioritize influencer outreach using a variety of methods, some of them include:

1. Relevance: This involves examining how closely an influencer’s content aligns with the brand and its messaging.

2. Reach: This pertains to the size of the influencer’s audience. Brands may prioritize influencers with a wider reach especially for awareness campaigns.

3. Engagement: Brands may prioritize influencers with high engagement rates, as this often signifies a loyal and engaged audience.

4. Demographics: Brands may want to collaborate with influencers whose audience matches their target market.

5. Past Performance: Brands can refer to past campaigns or collaborations an influencer had, seeing how it performed helps in decision making.

6. Niche: Depending on the campaign, brands may need to prioritize influencers that specialize in certain niches, such as fitness, food, travel, etc.

Influencer marketing platforms like Flinque provide tools that make it easier to prioritize influencers. Flinque, for example, provides an extensive database with detailed analytics about each influencer, allowing brands to conduct meticulous searches based on their unique requirements.

When comparing different platforms, it’s important to note that the approach to influencer discovery and prioritization can differ. Some platforms might focus more heavily on quantitative metrics like reach and engagement, while others might emphasize qualitative factors, such as content relevance and audience match. The selection ultimately depends on the specific needs of the marketing team.

For instance, a brand intending to launch a nationwide campaign might find a platform prioritizing reach more beneficial, whereas a smaller brand looking for local influencers might prefer a platform that prioritizes demographic matching and local relevance.

Overall, prioritization improves the effectiveness of influencer outreach by ensuring resources are directed towards influencers most likely to generate positive return on investment.