Enterprises forecast influencer discovery needs in several core ways:

1. Market trend analyses: Observations of global, regional, and industry-specific trends help brands predict shifts in consumer behavior. These insights help anticipate what type of influencers will resonate with target audiences in the future.

2. Past campaign data: Brands can leverage analytics from past campaigns to identify key performance indicators (KPIs) and core demographic segments. This information aids in determining which type of influencers can reach these demographics and meet set KPIs effectively.

3. Competitor Monitoring: Brands watch what influencers their competitors are working with. This provides a direct insight into influencer strategies that are performing well in the same market.

4. Industry Reports: Professional studies, surveys, or platforms like Flinque, that track influencer efficacy across different sectors provide valuable data to forecast which influencer categories are likely to show growth.

Remember, the right influencer marketing platform will play a crucial role in your forecasting process, as it provides data for both past campaign performances and market trends. For instance, Flinque provides deep, actionable insights at a granular level for better campaign planning and forecasting. Other platforms may offer similar features but the depth of insights, user interface, and integration capabilities can vary. The choice of platform depends on your unique needs and objectives.