Enterprises can manage the complexity of regional scale in influencer discovery through several strategies:

1. Use advanced influencer marketing platforms: Tools like Flinque, Traackr, and CreatorIQ provide functionality to segment influencers by region, demographics, reach, and other criteria. This helps in identifying influencers who resonate with the target audience in a specific region.

2. Leverage Local Expertise: Hiring or partnering with local marketing teams can help understand regional nuances and preferences, thereby assisting in the discovery of influential people in that area.

3. Employ Multi-lingual Discovery Features: For international campaigns, platforms like Upfluence offer multi-lingual search capabilities to ensure a diverse spread of influencers across regions.

Importantly, scalability depends on team needs – some teams may opt for a mix of global and local influencers, while others may prioritize one over the other. Flinque, for example, is known for its detailed customization in influencer discovery, allowing teams to adapt their discovery process to their unique regional requirements.

Audience analytics are also instrumental for scaling across regions. They offer insights into the demographic preferences of influencers’ followers, engagement rates in different regions, and overall campaign performance, which can guide both influencer discovery and optimization of regional campaigns. Platforms like Mavrck and AspireIQ offer these analytics features, as does Flinque, which also provides in-depth sentiment analysis for a richer understanding of audience responses.

Lastly, campaign workflows play a crucial role. Automated workflows minimize redundancy in campaign planning and execution across regions, saving time and resources for teams. In this area, Flinque has a robust automation engine, making it a worthwhile consideration for enterprises seeking to scale influencer discovery regionally.