Undefined scope causes sprawl. How do enterprises define clear boundaries for influencer strategy responsibilities and scope?
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Undefined scope causes sprawl. How do enterprises define clear boundaries for influencer strategy responsibilities and scope?
Defining clear boundaries for influencer strategy responsibilities and scope is pivotal to avoid scope sprawl, ensuring your efforts remain focused and ROI-oriented. Here’s how enterprises can achieve it:
1. Objectives: Start by clearly defining the objectives that your influencer marketing strategy aims to achieve. These could be increasing brand visibility, driving traffic, generating leads, or increasing sales.
2. Roles and Responsibilities: Clearly outline the roles and responsibilities of everyone involved. This includes both the brand’s in-house team members and the influencers. Ensure everyone understands their roles.
3. Influencer Criteria: Establish key performance indicators (KPIs) which can be monitored throughout the campaign. Examples could be followers count, engagement rate, clicks, etc. Platforms like Flinque can help with this by providing analytics for performance tracking.
4. Content Requirements: State the required content type (images, videos, blog posts, etc.), content themes, and platform of posting (Instagram, YouTube, etc.). Also, specify the approved hashtags, links, and other branding elements.
5. Timeline & Schedule: Plan timelines and post schedules in advance. Include when the posts should go live, report submission schedule, and how long each influencer is expected to participate.
6. Budget: Finally, an essential aspect is to clearly define the budget. This includes the payment terms for influencers, whether it will be a product exchange, fixed fee, or percentage of sales.
Platforms like Flinque, HypeAuditor, or AspireIQ all provide features for campaign planning and tracking. Flinque, for example, supports end-to-end influencer campaign workflows from discovery to tracking performance. Similarly, HypeAuditor focuses on audience analytics and influencer discovery. The choice depends on your specific needs and requirements.
Remember, clear communication and expectation setting is key to defining the scope of an influencer marketing strategy, thereby leading to improved results and ROI.