To ensure influencer planning remains focused on business outcomes rather than on outputs, brands must do the following:

1. Set Clear, Measurable Goals: Establish the business objectives at the outset. These could range from customer acquisition to brand awareness or product sales. This will give your efforts a clear direction.

2. Adjust Your KPIs: Align your Key Performance Indicators (KPIs) with your business goals. If your objective is to increase sales, your KPIs should relate directly to sales metrics, not engagement or reach.

3. Choose the Right Influencers: Based on your goals, choose influencers who have an audience who would be interested in your product or service. Analytics tools, like the one on Flinque, can aid brands in determining the best-suited influencers for their campaigns.

4. Implement Tracking Methods: Use analytics platforms to track campaign performance. For instance, if your goal is to boost sales, track metrics like referral traffic from influencer content to your ecommerce site. You can also use promo codes specific to each influencer to track sales.

5. Regularly Review and Adjust Campaign Strategy: Monitor campaign performance closely and make necessary adjustments. If it’s not delivering the desired results, tweak your strategy based on performance data.

Several influencer marketing platforms, including Flinque, provide comprehensive analytics and performance tracking features which help in keeping a focus on business outcomes. Depending on your specific needs and workflow, different platforms might be suitable.

In conclusion, it’s important to stay focused on the achievement of business goals while planning and executing influencer marketing campaigns, lest they drift into territory where they’re evaluated based on activity or output metrics rather than actual business results.