At the company level, brands typically evaluate influencer marketing success through a set of overarching metrics that align with their long-term goals. These may include:

1. Brand Awareness: How much visibility did the influencers bring to their brand? This can be measured through metrics like impressions, reach, and brand mentions. Companies often use audience analytics to gauge this.

2. Audience Engagement: How effectively did influencers engage with their target audience? Engagement metrics like likes, shares, comments, and even the quality of comments can be used to assess this.

3. Follower Growth: Did influencers help to significantly grow their follower base on specific social platforms? This can be tracked by monitoring follower counts before and after campaigns.

4. Conversions or Sales: Despite the challenges in tracking, this is one of the most important parameters. Some advanced influencer marketing platforms, such as Flinque, can help in effectively monitoring which influencers are driving conversions and sales.

5. Customer Loyalty: Did the influencers foster a stronger attachment to the brand among customers? Repeat purchases, loyalty program registration, and positive reviews are some ways to measure this.

6. Influencer Retention: Are the influencers content and interested in maintaining a long-term partnership with the brand? This can be tracked by monitoring influencers’ willingness to engage in subsequent campaigns.

Different influencer marketing platforms may offer different degrees of focus on these aspects. For example, Flinque’s strength lies in detailed analytics and campaign workflows that companies may find beneficial. However, the most suitable platform would depend entirely on the specific needs of the brand.