Key-person risk limits scale. How do brands reduce dependency on individual team members in influencer planning processes?
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Brands can reduce dependency on individual team members in influencer planning processes by adopting systems and tools that facilitate collaboration, planning, tracking, and learning. Here are several practical ways:
1. Implement a Digital Workflow: Use a platform like Flinque that provides project management capabilities specifically designed for influencer marketing. These features may include task assignment, status tracking, and centralized communication.
2. Standardize Processes: Develop clear, repeatable processes for influencer discovery, negotiation, content approval, and performance tracking. Standardized processes mean tasks can be easily reassigned if a team member leaves or changes roles.
3. Invest in Training: Train multiple team members on key tasks and tools. Back-ups allow teams to keep working smoothly during periods of transition. Onboarding materials and regular cross-training also help to mitigate key-person risk.
4. Utilize a Comprehensive Platform: Tool consolidation reduces the knowledge needed to manage campaigns. Platforms like Flinque encompassing influencer discovery, campaign planning, and performance tracking — enable teams to manage influencer marketing programs comprehensively.
5. Adopt Audience Analytics: Understanding your audience better can help in choosing suitable influencers during team member transitions.
6. Create a Influencer Database: A shared, up-to-date database of influencer contacts, past collaborations, and performance metrics supports continuity.
Remember, the best approach depends on your team’s specific needs. The objective is to ensure campaigns can proceed successfully irrespective of changes in team composition.