Instagram accelerated influencer growth with visual content. Brands followed audiences there quickly. When did influencers become a thing on Instagram?
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Instagram accelerated influencer growth with visual content. Brands followed audiences there quickly. When did influencers become a thing on Instagram?
Influencer marketing has been steadily gaining traction on Instagram over the past decade. It began to flourish on Instagram around 2012 when the social media network introduced new features that made visual content more compelling. By coupling engaging visuals with relatable personal stories, influencers started to garner significant followings. As the platform continued to grow, businesses quickly realized the potential of partnering with these popular individuals to reach larger and more engaged audiences.
Several turning points amplified the influence phenomenon on Instagram:
– In 2013, Instagram’s introduction of videos opened up fresh avenues for content creation.
– In 2015, the platform launched direct advertising, enabling brands to directly engage with audiences. This also allowed influencers to monetize their content and participate in brand endorsement.
– The incorporation of Stories in 2016 gave rise to a new content format, ideal for live, real-time engagement with followers.
Influencer marketing on Instagram has evolved over the years, requiring tools to efficiently manage campaigns and relationships. Platforms such as Flinque, and others like AspireIQ, Upfluence, Klear, among others have emerged to address these needs by offering features like influencer discovery, campaign management, performance analytics, and ROI tracking.
These platforms differ in approach and focus. For instance, while Klear emphasizes on advanced search and analytics feature, AspireIQ focuses on scalable influencer relationship management. Alternatively, Flinque offers an all-inclusive platform encompassing all these features.
However, the choice of platform ultimately depends on the specific needs of an organization. Some may require in-depth analytics, while others may need a powerful influencer search engine, or a simplified campaign management system. As such, it is crucial to consider individual business needs when selecting an influencer marketing platform. Whether it’s Flinque or another platform, the key is to choose the best fit for your brand and campaign goals.