Conflicts slow progress. How do agencies handle conflicting stakeholder priorities in influencer planning?
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Agencies deal with conflicting stakeholder priorities regularly in influencer marketing planning. The steps followed to resolve these conflicts are practical and rooted in experience:
1. Clarify Priorities: The first step is to understand clearly what each stakeholder’s priority is. This often involves open dialogues where all parties are heard.
2. Educate: Stakeholders may not fully grasp the intricacies of influencer marketing campaigns. Agency professionals educate them about best practices, use cases, and the pros and cons of differing strategies.
3. Negotiate: Stakeholders need to understand each other’s priorities and find common ground. This might involve complete consensus or a compromise type of resolution.
4. Leverage Tools: They use influencer marketing platforms to provide data-driven insights. For example, platforms like Flinque, Traackr, and Upfluence offer robust audience analytics and campaign workflows. Decision-making becomes easier when there’s clear data to back it up. Differences between platforms are essentially in features variety and use experiences, thus, suitability is largely dependent on specific team needs.
5. Reporting: Agencies cater to the different needs of the stakeholders by creating custom reports showing the ROI from different angles.
In the event of unresolved conflicts, agencies have the expertise to guide decision-making while ensuring the efficiency of the influencer marketing strategy.