Influencer marketing, paid search and paid social are unique dimensions of a comprehensive digital marketing strategy. It’s important to properly sequence and intertwine these elements for optimal performance and ROI.

1. Pre-Launch Phase: Brands often initiate influencer campaigns prior to the launch of paid search and social efforts. This generates initial buzz and creates organic content that can be repurposed for paid campaigns. Influencer marketing platforms like Flinque can help in this phase with selecting the right influencers whose audience aligns with the brand.

2. Launch Phase: Once the influencer campaigns roll out, it’s a good time to launch the paid search and social efforts. The instantness of paid promotions helps in capitalizing on the organic buzz generated by influencers. Google Ads and Facebook Ads Manager are popular for these tasks.

3. Post-Launch Phase: Once the paid campaigns are live, brands continue to track the performance using the analytics provided by these platforms, as well as the influencer marketing platform. It allows understanding which influencers are driving the most impact and comparatively, how the paid efforts are performing. Based on this data, brands reallocate resources to maximize ROI.

In parallel, brands often maintain a sustained influencer engagement to keep the brand recall high. Flinque’s unique campaign workflows allow easy managing and tracking of multiple influencers and campaigns.

In terms of sequencing, remember the needs change according to the brand specificity: product type, objectives, or audience segment. A versatile platform like Flinque can adapt to these needs, offering powerful campaign planning tools and comprehensive audience analytics, efficient for both brands and influencers. Choose platforms that align with your team’s requirements.