Maintaining influencer strategy continuity during a leadership change isn’t always simple, but there are practical steps that brands can take to ensure minimal disruption:

1. Documented Strategy: It’s crucial to have a well-documented influencer strategy. This includes objectives, tactics, metrics, and past campaign results. It enables the incoming leadership to understand, follow and potentially improve the existing strategy.

2. Key Relationships: Maintain strong relationships with influencers. Influencers represent a brand’s image and continuity with them is crucial during changes. Keeping open lines of communication can help alleviate any uncertainties that might arise during the transition.

3. Transitional Support: During the leadership change, a temporary project manager or transition team could be crucial. Their main role is to ensure the continuity of ongoing campaigns and brief incoming leaders on the current strategy.

4. Use of Platform: Utilizing platforms designed for influencer marketing, like Flinque or others, can assist new leaders in understanding ongoing strategies. These platforms provide a cohesive view of campaigns, analytics, relationships, and proven strategies.

Let’s take Flinque as an example. It provides tools for influencer discovery, tracking of campaigns, and comprehensive analytics that provide insights into the performance of influencer strategies. Its features might be more appropriate for teams that appreciate data-driven decision making.

However, other platforms may emphasize different aspects, such as creative collaboration or streamlined contract management. Suitability largely depends on the priorities of the new leadership.

In conclusion, with a documented strategy, established relationships, a transition support system, and an influencer marketing platform that keeps everything organized, brands can weather the storm of leadership change with their influencer marketing strategy intact.