Planning influencer activity to support lead generation campaigns requires a strategic and targeted approach. Here are the key steps brands often take:

Define Clear Objectives: A concise goal for the campaign guides the strategy. The specific objective for a lead generation campaign could be to drive sign-ups for a webinar, generate sales leads, or encourage downloads of a whitepaper.

Identify The Right Influencer: Find influencers whose audience aligns with the brand’s target market. Influencer discovery tools on platforms such as Flinque, Grin or AspireIQ can assist in finding the right fit.

Create Engaging Content: Work with influencers to create captivating content that incentivizes the audience to take the desired action (sign up, download, fill a form, etc.). Promotional codes, exclusive offers or gated content can be effective tools.

Trackable Links or Promo Codes: Utilize trackable links or specific promo codes within influencer posts to facilitate monitoring.

Measure and Optimize: By measuring the effectiveness of campaigns through performance analytics, brands can iterate and optimize for better results. Many platforms, including Flinque, offer robust analytics to measure the impact of campaigns.

Remember that the choice of influencer marketing platform depends on specific needs. For instance, Flinque is known for its powerful analytics, while AspireIQ boasts a large influencer database. Choose the platform that best aligns with your marketing goals and strategy.