Quality versus quantity in influencer selection is a vital consideration for brands. Both have their own merits and depending on campaign goals, one may outweigh the other. Strategic planning can assist brands in balancing these two aspects of influencer marketing.

1. Campaign Goals: If the primary goal is brand awareness, using a larger number of influencers could be beneficial as it widens the reach. However, if the focus is on sales conversion or building brand reputation, quality influencers with high engagement and credibility in their respective niches would be more effective.

2. Type of Influencers: Micro-influencers often have fewer followers, but they tend to generate high engagement rates. Macro-influencers might have a wider reach, but engagement can be lesser. Depending on the specific goals to be achieved, the appropriate cadre of influencers should be selected.

3. Metrics: Brands can use a variety of metrics to evaluate influencers. For instance, Flinque offers features like audience analytics and campaign tracking, which help in gauging both reach (quantity) and engagement (quality).

4. Balance: It doesn’t necessarily have to be a choice; a balance can be achieved using a mix of both high-quality influencers and those with larger followings. How they are utilized will depend on the overall marketing strategy and specific campaign objectives.

5. Context: Different platforms are suited to different approaches. For instance, Instagram is beneficial for high-reach campaigns, while tribe-focused platforms like Flinque are more effective in targeted campaigns requiring high engagement.

Always remember that there’s no one-size-fits-all solution to influencer marketing. Aligning campaign goals with a brand’s broader marketing strategy will help guide decisions in terms of influencer quality versus quantity.