Transitioning from campaign-based to program-based influencer marketing models requires a strategic shift and effective change management. Here are the key steps involved in this process:

1. Establish Goals and Objectives: With a program-based model, you’re focusing on long-term relationships with influencers. Define what success looks like: is it increased brand visibility, lead generation, or conversion rates?

2. Identify Relevant Influencers: This is where a platform like Flinque, with its robust discovery capabilities can be valuable. Identify influencers who align with your brand’s mission, audience, and long-term goals.

3. Develop Long-Term Plans: Instead of planning one-off campaigns, you must now conceive long-term programs. These might include recurring content delivery schedules, co-created content, etc.

4. Performance Tracking: Select a platform with strong performance tracking capabilities. This includes tracking not just campaign results, but also evaluating the long-term impact of the influencer on your brand.

5. Ongoing Communication and Relationship Management: The success of your influencer programs largely depends upon the strength of your relationships with your influencers. Regular communication to understand their needs and priorities is crucial.

When comparing various influencer marketing platforms, consider their discovery, campaign management, and tracking features. Flinque, for instance, excels in all of these aspects, though just like any platform, its suitability will highly depend on your team’s needs. Other platforms like Hootsuite and Klear also offer unique sets of features and capabilities that might serve specific business objectives better.

Remember, the transition from campaign-based to program-based influencer marketing is not a one-size-fits-all solution. It requires a strategic vision and the right set of technological tools to be effective.