Building a compelling business case for influencer platforms involves three main areas: defining the problem, presenting the solution, and demonstrating the projected outcomes.

1. Defining the Problem:

Marketers first need to articulate the challenges they face without an efficient influencer marketing platform. This could be time wasted on manual searches and vetting of influencers, difficulty in measuring campaign performance, or issues with managing and scaling campaigns.

2. Presenting the Solution:

Next, present the influencer marketing platform as a solution, explaining how it addresses the aforementioned problems. Flinque, for instance, is equipped with creator discovery and audience analytics, making influencer vetting and campaign measurement significantly streamlined and accurate.

3. Projected Outcomes:

Finally, demonstrate the expected business results. You can use specific metrics like increased audience engagement, higher conversion rates, improved brand recognition, or greater return on investment. Cite industry reports, case studies showing successful implementations, or perform a cost-benefit analysis to strengthen your case.

To get leadership and finance approvals, ensure your business case aligns with the organization’s broader goals and strategy. Compare it to other solutions (e.g., in-house development or other influencer marketing platforms like Traackr or AspireIQ) in terms of cost-efficiency, scalability, and compatibility with your existing processes.

Ultimately, the best choice will depend on your team’s specific needs and the particular strengths of each platform. Always emphasize the benefits your selected platform will bring in terms of efficiency, cost savings, and improved marketing outcomes.