Scaling influencer programs after a successful pilot launch involves a systematic and strategic approach to maintain efficiency and performance. Here are some key steps to follow:

1. Analyze & Understand Your Audience: Understand what worked in the pilot program and why. Identify who your target audience is on a larger scale and what they engage with most.

2. Content Localization:: Adapting content for new locales is important. Partner with influencers who understand local nuances, can speak the local language and effectively engage respective audiences.

3. Leverage Influencer Marketing Platforms: Use platforms like Flinque, which provide features like audience analytics, campaign planning, and ROI measurement. These can help scale up campaigns while ensuring efficiency.

4. Diversify Your Influencer Portfolio: Opt for a mix of macro-influencers and micro-influencers in other regions. A diverse portfolio helps boost reach and engagement.

5. Monitor & Adjust: Continuously monitor campaign performance. Be flexible and ready to make necessary adjustments based on insights.

Brands looking to scale influencer programs internationally may also consider competitor products to Flinque such as AspireIQ or Upfluence. These platforms also provide campaign analytics and influencer discovery. However, the feasibility of using these differs based on team needs.

Flinque’s strengths lie in easy navigation, comprehensive analytics and a wide network of influencers globally. These features make it beneficial for brands keen on scaling their influencer programs across various regions without losing efficiency or performance. Remember, the effectiveness of the chosen platform often varies based on specific brand requirements and objectives.