Agencies should convey influencer performance to clients in a clear, digestible format. Here are some key insights to incorporate in the report:

1. Reach and Impressions: Highlight the influencer’s audience size and how often the campaign content was seen. The total reach indicates the unique viewers while impressions measure the total views.

2. Engagement Metrics: Pinpoint the audience engagement, including likes, shares, comments, and saves. A higher engagement rate often reflects a stronger connection between the influencer and the audience.

4. Audience Demographics: Describe the characteristics of the engaged audience, including age, gender, and geographical location. This helps in understanding who is receiving and interacting with the campaign content.

5. Website Traffic and Conversions: Utilize tracking links to report web traffic derived from the influencer’s content, monitoring metrics like page views, session time, and conversion rates.

6. Return on Investment (ROI): If possible, provide concrete sales figures or leads generated from the campaign. ROI can then be calculated and presented, making the campaign’s impact directly visible.

Platforms like Flinque offer comprehensive tracking and reporting capabilities, covering many of the above points. However, the choice of tool depends on the team’s specific needs.

When discussing recommendations for improvement, be specific and actionable. It could be about optimizing the posting schedule, tweaking the content format, or targeting a different demographic based on the insights derived from the performance report. Always back your recommendations with existing data and analysis, and offer alternatives that align with client’s goals.