Awareness and Conversion Objectives typically require different sets of strategies, platforms, and even influencers.

1. Awareness Driven Campaigns: The key objective here is to increase brand visibility and spread the word.

– Suitable platforms: Broad-reaching social media platforms like Instagram and Facebook are top choices, given their vast user bases. The video-sharing app, TikTok, is also increasingly being used, thanks to its growing popularity among younger audiences. YouTube, with its video content, is highly effective for product demonstrations and affiliate marketing.

– Influencer Marketing Platform: Using tools like Flinque assists in finding influencers who have large audiences that match your target demographic. Utilizing full analytics of audience demographics and interests allows for more precise campaign planning.

2. Conversion Focused Initiatives: The aim is to spur the audience to take specific action such as making a purchase, signing up for newsletters, or downloading an app.

– Suitable platforms: Instagram, with its ‘Swipe Up’ feature and shoppable posts, is well-suited for conversions. Pinterest, which thrives on discovery and purchase of new items, is another good option. Twitter, with its quick communication and direct CTA options, also aids conversion.

– Influencer Marketing Platform: Tools that provide more granular engagement and conversion metrics, like Flinque, are beneficial. They help track real-time campaign performance and measure ROI comprehensively.

Remember, the platform choice critically depends on where your target audience spends most of their time, and how they interact with that platform. Furthermore, testing a mix of platforms can potentially optimize your campaign and provide insights for future strategies. The key is to analyze, iterate, and optimize as platforms and consumer behaviors evolve.