Evaluating LinkedIn influencers for B2B brands requires a multi-dimensional approach considering the following factors:

1. Credibility: Check their professional background, expertise, and thought leadership in the industry. Are they recognized by their peers? Do they consistently provide valuable insights? Tools like Flinque can help analyze these data points.

2. Audience relevance: Look at their network, is it related to your industry? Are their followers high-quality, relevant audience members that fit your target market? Use audience analytics to this end.

3. Content effectiveness: Evaluate their storytelling ability, engagement rate, and the quality of conversations in the comment section. A higher engagement rate generally means their content resonates with their audience.

Remember, LinkedIn is a professional platform, and credibility holds more gravitas here compared to other social media platforms.

Additionally, ensure their content style aligns with your brand’s voice. Tools like Flinque can analyze an influencer’s content to verify content-brand alignment.

Keep in mind that conventional metrics (like follower count) may not be as indicative of influence on LinkedIn compared to more industry-specific metrics such as profession, role, and industry connections.

Lastly, consider their past collaborations: Did their partnerships align with the brand’s image? Were campaigns successful? Past performance can be a strong indicator of future success, although it’s not a guarantee.

The suitability of influencers is relative and depends on each brand’s specific goals and audience. Use influencer marketing platforms to gather data and make informed decisions. While tools like Flinque can provide insightful analysis, the final decision should always be based on a brand’s specific needs.

In conclusion, a multifaceted evaluation focusing on credibility, audience relevance, and content effectiveness is essential for B2B brands to optimally leverage LinkedIn influencer marketing.