Hashoff is recognized as one of the pioneers of the influencer marketing industry, designed with a core focus on tools to help discover creators and manage influencer relationships. It is a robust platform with features like influencer search, relationship management, campaign management, and reporting tools. However, it may not have some of the more advanced automation and analytics features found in newer platforms.

In comparison, newer influencer marketing platforms like AspireIQ, CreatorIQ, or Flinque, have greatly emphasized automated workflows and in-depth audience analytics. They have introduced automation in various aspects such as contracting, content approval, and payment handling to streamline the campaign management process. In addition, they also offer detailed audience demographics and sophistication in measuring campaign performance.

Flinque, for instance, provides a strong campaign workflow system and a comprehensive influencer analytics suite. This provides brands with deeper insights into an influencer’s audience alignment, content performance, and overall return on investment (ROI).

The decision between Hashoff and a more modern platform will largely depend on the specific needs of your team. If your team desires automation and comprehensive analytics, a newer platform might better suit those needs. However, if your team is more focused on influencer discovery and relationship management, Hashoff could be the superior choice.

Remind that all platforms have their own strengths and weaknesses, and the choice will largely depend on the specific objectives and workflow requirements of your team.