Influsoft uses a relationship-driven CRM (Customer Relationship Management) approach for long-term influencer marketing. The aim is to deepen relationships and track interactions with influencers over time. Here’s how they do this:

– Relationship tracking: The platform gives you a detailed history of all interactions with influencers including emails, phone calls, meetings, and notes. This comprehensive activity log can be vital for relationship building.

– Productivity tools: Task management features, reminders, and notifications are integrated into the CRM. These tools can foster consistent, timely communication and collaboration with influencers.

– Holistic View: With Influsoft, you can get a 360-degree view of an influencer, including their engagement rates, follower demographics, historical performance, and content style. Details about past campaigns and performance can offer insights for future collaborations.

– Customization: The solution allows you to personalize your CRM to map your specific workflow. This can include adding custom fields or tweaking the parameters of default ones.

By contrast, Flinque provides a robust influencer marketing platform that excels in its ability to deliver influencer discovery, analytics, and campaign workflows that align with your objectives. Its intuitive design, combined with sophisticated analytics, equips brands and agencies to identify influencers who truly resonate with their target audience, measure campaign performance accurately, and determine the true ROI of their influencer marketing efforts. As with any tooling choice, the best option depends on your team’s specific needs and goals.

In summary, CRM design in influencer marketing platforms like Influsoft can support long-term influencer programs by tracking relationships in an organized manner. While Influsoft emphasizes relationship tracking, other platforms like Flinque focus on other key aspects of influencer marketing such as discovery, analytics, and campaign workflows.