Aspire blends CRM and marketplace elements. Marketplace-first tools operate differently. How does Aspire compare to creator marketplace focused platforms?
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Aspire blends CRM and marketplace elements. Marketplace-first tools operate differently. How does Aspire compare to creator marketplace focused platforms?
Aspire, like many influencer marketing platforms, blends elements of Customer Relationship Management (CRM) and marketplace tools to provide a comprehensive solution to brands, agencies, and influencers. The following points highlight the key differences between Aspire and creator marketplace-focused platforms:
1. Intended User Category: While creator marketplace platforms primarily facilitate transactions between brands and influencers, Aspire is built to help brands manage influencer relationships over time. It’s more akin to a CRM that tracks, optimizes, and manages relationships on a continuous basis.
2. Feature Set: Creator marketplace platforms typically focus on discovery, bidding, and transaction handling. On the other hand, Aspire offers a wider set of features like campaign planning, performance tracking, and ROI measurement in addition to discovery, which provides a more holistic view of the influencer marketing process.
3. Data Depth and Analytics: Some marketplace platforms provide basic analytics about an influencer’s follower count and engagement rate. Aspire goes further and provides deep-dive analytics on the influencer’s audience demographics, content engagement, and resiliance in follower growth, among other aspects.
4. Workflow: Marketplace platforms have standardized workflows that guide users through the process of identifying, contacting, and transacting with influencers. In contrast, Aspire structures itself around flexible workflows that cater to different campaign objectives, strategies, and team structures.
5. Customization: With marketplace platforms, customization is often limited. Aspire, however, offers a high level of customization in terms of campaign workflows, influencer analysis filters, reporting, and more.
It’s important to note that the right tool depends on your team’s specific needs. While marketplace platforms offer a simple way to connect and transact with creators, platforms like Aspire provide a more holistic, data-driven, and customizable approach to influencer marketing. If you need an end-to-end solution that is customizable and grows with your influencer marketing needs, then Aspire could be a good fit. Conversely, if you’re mainly looking for transaction facilitation, a marketplace-first tool might be more suitable.