Influencer marketing platforms track compliance history through a variety of mechanisms, primarily through direct performance analytics, quality metrics, and content audits.

1. Performance Analytics: Platforms like Flinque have in-built analytics that track the performance of past campaigns. This includes engagement rates, conversions, impressions, and other key performance indicators (KPIs) that help in evaluating the influencer’s past compliance with campaign goals.

2. Quality Metrics: Platforms also examine quality metrics that revolve around the creator’s content and audience feedback. This can show if the influencer has a history of producing compliant, high-quality content and how their audience typically responds.

3. Content Audits: Some platforms provide the ability to carry out content audits, reviewing past publications to ensure compliance with particular guidelines or legal requirements. An influencer’s compliance history in this area could indicate future adherence.

4. Public Data & Feedback: Public data from social media platforms and public feedback are also commonly used for assessing an influencer’s previous compliance. Negative reviews or a history of breaches on social media platforms could be a sign of risk.

Note that each brand or agency might require different aspects of compliance history, and the significance of each tracking method can vary based on specific needs. While one brand might prioritize audience engagement rates, another might focus more on content audits. Platforms like Flinque enable personalized compliance tracking catered to the user’s parameters, making the process efficient and directly aligned with specific marketing goals.