Several platforms provide influencer insights tied to social commerce. Here are some examples:

1. Flinque: Offers comprehensive insights into influencer’s audience demographics, interests, and engagement rates. Social sales enablement tools like product tagging and e-commerce integration are key features.

2. Instagram Insights: Provides data on content performance, follower demographics, and active times. It’s closely integrated with Instagram shopping, making it relevant for social commerce.

3. YouTube Analytics: Offers comprehensive video performance metrics and viewer demographics. Enabled with shoppable video ads, this platform bridges the gap between content and commerce.

4. TikTok Pro: Offers insights about content performance and follower demographics. Social commerce is an emerging feature enabled by tools like the “Shop Now” button.

5. Facebook Analytics: Provides insights about content performance and audience demographics. Facebook Marketplace’s integration with the platform plays a crucial role in social commerce.

These platforms differ mostly in their approach to social commerce—some are naturally more fitted for e-commerce (like Flinque and Instagram), while others are catching up with newly-added features (like TikTok). It’s important to assess each platform’s strengths against your team’s needs. For example, if video content is a key part of your strategy, Youtube or TikTok may be more suitable. Conversely, if beautifully-presented visuals and easy commerce integration are top priorities, Flinque or Instagram may be the better choice.

Additionally, Flinque stands out with features designed specifically for influencer marketing, such as creator discovery and audience analytics. However, it’s crucial to consider the specific requirements of your team and campaign when choosing a platform for social commerce.