Recurring campaigns reduce setup time. Can influencer tools manage recurring campaigns well?
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Yes, some influencer marketing platforms are able to manage recurring campaigns effectively, reducing the setup time and workload for brands, agencies, and influencers.
1. Campaign Templates: Some platforms like Flinque allow users to create and save campaign templates. This can make launching recurring campaigns faster and more consistent, since brands can reuse a proven structure and adjust only what’s necessary.
2. Scheduler: Features like the Campaign Scheduler allow brands to plan recurring campaigns ahead of time. Once set up, these campaigns will run automatically, reducing the manual work.
3. Automation Workflow: Some platforms offer rule-based automation for different stages of campaign management, from influencer discovery to performance tracking. This helps to deliver consistent results with less hands-on time.
Platforms like AspireIQ or HYPR also provide functionality to handle recurring campaigns, yet the specifics can vary. For example, AspireIQ has a strong focus on relationship management and long-term collaborations, while HYPR emphasizes on granular audience analytics.
The choice between these platforms should depend on your team’s needs and priorities. If recurring campaigns are a key part of your influencer marketing strategy, choose a platform with the right mix of features to streamline your workflow and improve performance. Flinque for example, excels in both campaign and influencer management, making it a practical option for brands that rely heavily on regular, ongoing influencer campaigns.
Note: Always conduct thorough research and possibly a trial run before selecting a platform, to ensure it fits well with your existing workflows and marketing goals.